Showing posts with label Next Gen Honda Civic. Show all posts
Showing posts with label Next Gen Honda Civic. Show all posts

Tuesday, January 3, 2012

Honda President Commits to “Distinctive” and “Sporty” Vehicles

After having taken quite a beating with reviews of the new Civic, Honda has been on the offensive, promising updates while announcing its new “Earth Dreams Technology” plan to reestablish itself as a fuel economy leader. With the debut of the EV-STER electric sports car concept and confirmation that a new NSX is on the horizon, company president Takanobu Ito is now going a step further, while explaining the faults of the past.

In an interview with the The Nikkei, he explains Honda’s old product planning method. “We divided the world into six regions, and Honda’s regional operations were each responsible for their respective regions. Whenever we planned a product for the global market, our thinking was that we needed to listen to each regional supervisor.”

The result, says Ito, was a lowest-common-denominator approach to building a car, watering down all the characteristics of a vehicle to the greatest mass-market appeal. The problem admits Ito is that, “When you harmonize all the different opinions, you end up with a safe, boring car.”
Under the old method of doing business, the vehicle development team was essentially taking the designed-by-committee idea and building a car around it.

Ito says that since he took over in April of last year, changed the system. “I had three corporate officers each supervise luxury, midsize and small vehicles,” he said. “Putting more authority in their hands, I asked them to create more competitive autos and to speed up coordination with product planning and regional operations. I set up a structure that would allow them to take the lead in realizing the wishes of the development team. The fruits of these moves will begin to appear in the market next fiscal year.”

Exactly what those fruits are, says Ito, will be cars that are environmentally friendly and safe, but also ones that are “highly distinctive”. Honda, after all, has a long history of unique vehicles from the NSX, S2000, CRX and del Sol. But perhaps most importantly, he says, “This strategy will be represented by our effort to make vehicles more sporty.”

The first true example of this plan will be evident when Honda unveils the next-generation NSX at the Detroit Auto Show next week.

Source;
http://www.autoguide.com/auto-news/2012/01/honda-president-commits-to-distinctive-and-sporty-vehicles.html

Friday, December 23, 2011

Report: Honda Will Revise Sales Forecasts Up While It Revises Civic

By Ben Timmons
Honda’s not taking its recent Civic-related setbacks quietly, and it certainly isn’t giving up in the face of natural disasters, supply problems, and cheap plastics: the company is shooting to increase sales by 24 percent next year.

Automotive News reports that Tetsuo Iwamura, the President and CEO of American Honda, is predicting a 24 percent increase next year in sales, as the company works to upgrade and fix its 2012 Civic coupe and sedan. If Honda can pull off both of these ideas well, it would spell a great 2012 for a company that struggled through 2011. Its Civic sedan is down 13 percent thanks to inventory problems and quality problems, and the whole nameplate is off 5.3 percent year-to-date.

Keep in mind, also, that Honda was one of the hardest-hit Japanese automakers in last March’s Great East Japan Earthquake, and it continued to suffer during the Thai floods later this year. Sales of Honda’s hybrids, which are either produced in Japan or rely on Japanese parts, were down 53 percent in November 2011 from the same period in 2010.

Still, Honda hopes that its product portfolio will carry it to victory next year, as it pushes the one-two punch of natural disasters further and further in the rearview mirror. It is looking to replenish dwindling inventories of the Civic as it readies the update, and along with the all-new CR-V, sell roughly 1.25 million Hondas in 2012.

It’s a lofty goal, but we’ll see just how attainable it is in the coming months.

Source;
http://rumors.automobilemag.com/report-honda-will-revise-sales-forecasts-up-while-it-revises-civic-96285.html

Thursday, December 22, 2011

Updated 2013 Honda Civic Coming Late Next Year, Company Says it Expects to Improve Sales

With less than two weeks to go before the year’s end, we can safely say that one of the biggest disappointments of 2011 was the ninth generation of Honda’s U.S.-market Civic. Launched in April as a 2012 year model, the new Civic was criticized for its drop in quality and was even removed from Consumer Reports’ “Recommended” list.

Honda Motor CEO Takanobu Ito took personal responsibility for the new Civic's poor performance. And now, the company's executives confirm earlier reports that Honda is rushing back to the drawing board much earlier than originally anticipated.

Honda U.S. executive vice president of sales John Mendel may claim that “building a good car isn’t good enough for us, we have to build a great car”, but we suspect that the 13 percent drop in sales to 200,690 units in 2011, is probably the reason why the Civic is getting ready for a redesign only a year after launch.

Tetsuo Iwamura, Honda’s top North American executive, told Bloomberg News that the 2013MY Civic will go on sale by late next year and that it will be “upgraded”. That was to be expected, as the Civic is Honda’s second best-selling car in the U.S. after the Accord.

Iwamura admitted that “the gap between the Civic and the competitors has been narrowed”, adding that “we have to make it wider”. Thus, he revealed that the Japanese carmaker will improve the styling, driving dynamics and comfort of the 2013 MY Civic.

The performance of such a critical model only added insult to injury for Honda, as the March earthquake that hit Japan seriously diminished its inventory and resulted in a 5.3 percent drop in the company's U.S. sales through November.

Despite this year’s performance, Japan’s third biggest carmaker has set quite a high target for next year: it wants its U.S. sales to increase from about 1 million units in 2011 to 1.25 million, and its luxury brand Acura to improve its record even more, from 126,000 to 180,000 deliveries.

“It looks like quite a high jump, but because of the availability problem we had a really low year in 2011”, Iwamura told Bloomberg. “That is the reason why growth looks huge, but for us, it’s a natural growth.”

Source;
http://www.carscoop.blogspot.com/2011/12/updated-2013-honda-civic-coming-late.html

Friday, December 9, 2011

Honda: Let's try that again

HONDA is working flat-out on improvements to its all-new Civic after a lacklustre start to the car's life.
The latest model of the Japanese compact has been criticised for its lack of innovation and quality. For the first time, it has been struck from the list of recommended models in the influential Consumer Guide in the US.
The new Civic sedan arrives here towards the middle of next year, with the five-door hatch to follow, as global head of Honda, Takanobu Ito, promises significant upgrades to counter the criticism.
"We will continue to make improvements on a daily basis," Ito says.
He takes responsibility for the car's shortcomings and admits Honda underestimated its opposition, as well as the level of improvement needed over the outgoing model.
"I believe that the ultimate responsibility for the Civic rests with me," Ito says.
"Right now we are trying to work out the best actions possible in response.
"We might have underestimated the competition to a certain extent."In Honda's defence, Ito says he believes the previous-generation Civic was well ahead of its rivals and that might have led to decisions that did not push hard enough on the new car.
"The previous Civic was something of a major surprise to the world, it was extremely advanced, and therefore the concept for this current Civic was trying to carry over the concept.
"We look at the history of the Civic model. We are constantly aiming towards more advanced features and carrying out development of the new Civic."
He admits Honda has been stung by the poor reception for the car.
"In this situation it is true that we lacked the capability to understand beforehand that such reactions might have come about. We should have studied these things more carefully."
He believes Honda's effort with the previous Civic also spurred rivals to develop the cars that are now making things tough for the maker and the model.

Source;
http://www.adelaidenow.com.au/ipad/honda-lets-try-that-again/story-fn9y0ah4-1226217398926

Monday, November 7, 2011

First Drive: 2012 Honda Civic European-Spec

It's Different, but Is It Better?November 07, 2011 / By Paul Horrell
The new Ford Focus and Honda Civic went on sale at roughly the same time, aiming at roughly the same buyers -- but the two were designed with entirely different global philosophies. Thanks to One Ford, the Focus is largely interchangeable in Europe, Asia, and the U.S. Honda, meanwhile, has continued the split-design policy started with the previous-gen Civic. As such, the European model has very little in common with the one sold in the States and elsewhere.

For starters, the European Civic is a hatchback, not a sedan. It has entirely different exterior sheetmetal, rear suspension, and interior. It even has different front frame rails to make space for Europe's bulky 2.2-liter diesel engine.

Because it hasn't gotten into bed with any other car company, Honda is now in the second tier, size-wise. This separation of platforms must therefore count as a scarily expensive decision. Is it worth it?

Certainly the Euro-Civic has a unique selling proposition. As with the Jazz/Fit, the fuel tank is under the front seats. The rear suspension uses a simple, compact torsion beam layout rather than double wishbones, giving the Civic remarkable versatility. There's nothing but fresh air under the rear seats, so you can flip the cushions up against the backrest like in a movie theater, giving a wide floor-to-roof cave that can easily fit a bicycle upright. Even with rear passengers, the trunk is super-deep.

But let's face it, if cargo space is that important, there are plenty of other options, like one of the micro-minivans that are all over the roads in Europe. If the rest of the Civic doesn't have enough engaging characteristics, flip-up rear cushions aren't going to save it.

Cosmetically, this brand-new Euro Civic is an update of the car it replaces. It develops the same styling form, a sort of one-box that tends to the pyramid-shaped, but it's slightly lower than last time, and has a wave-like crease along the sides plus a black goatee at the front.

On the powertrain side, Honda hasn't done enough. Although the automaker used to be regarded as one of the world's most progressive engine-makers, these days it looks out of step with the European market. European buyers are busily downsizing, and gasoline engines in this category tend to be torque-rich direct-injection turbos such as the Ford Ecoboost or Mini 1.6s, or even a 1.2 and 1.4 from Volkswagen. Honda is sticking with port-injected 1.4 and 1.8 VTECs. The 1.4 makes a scant 94 lb-ft. Meh.

At the same time, Honda's diesel is the opposite: It's too big and powerful. Europe's compact car diesels are usually around 1.6 or 1.8 liters in size. Honda's is 2.2-liters, making it an expensive engine for the market. Still, Honda has at least found ways to eke out the fuel consumption -- the reason diesels proliferate. For this size of car, it now balances performance and economy in an attractive fashion. Economy is a bit better than average, and performance is much better than average.

It's not just engine improvements that make these economy gains. Honda obsessed on aerodynamics, both in the body shape and the details. There's an active shutter arrangement for the radiator grille, so that at speed when cooling air isn't needed in quantity, the grille shuts off for smoother airflow over the car. The tail has several small spoilers and fillets to clean air detachment and cut turbulence. More gain came from an idle-stop system. And weight hasn't risen, despite better equipment.

Yes, this is a good engine to use, with a wide spread of torque and decent refinement. Use the sweet six-speed stick sensibly and the rated acceleration (0-62 mph in 8.5 seconds) translates through the major-league torque into muscular passing and corner-exit acceleration.

The previous Civic was set up with a jittery ride and sharp steering. Fun, but tiring on a long trip. It didn't suit the buyers - families, commuters, and business travelers who spend a lot of time on highways. So Honda used the model change to uprate the NVH isolation. It went back to the source with, among other measures, new fluid-filled bushings for the rear suspension. Even more significant, the springs have been softened off. The Euro Civic now has a decently pliant and quiet ride, a contrast to the criticisms leveled at the U.S. version.

Of course, this means extra body lean, but in general the motions when cornering feel well-controlled. The real downer is a new EPS system, which is soggy and lacks road feel through curves. The simplicity of the rear suspension probably doesn't help. Still, the steering does have good straight-line stability and easy placement in urban driving. And it saves fuel versus the old hydraulic system. See where Honda's priorities are?

Honda did consider moving the European and American Civics closer together with this generation, but as the project went along they drifted apart again. There's a lot to like about the Euro car, and its character seems very different from the U.S. one. But both of them seem, in different ways, to have needed a bit more money spent on them. Maybe a single world-car program would have been the way to do it.

Source;
http://www.motortrend.com/roadtests/sedans/1111_2012_honda_civic_european_spec_first_drive/printer_friendly.html

Tuesday, September 20, 2011

SEMA Preview: Fox Marketing Working on Monster 2012 Honda Civic Coupe with More than 500HP

Even though we are still wrapping up the goods from the 64th International Auto Show in Frankfurt, we are keeping an eye on upcoming automotive events such as the 2011 Specialty Equipment Marketing Association, more commonly referred to as SEMA, that will take place in Las Vegas from November 1 to 4.

One of the project cars currently being developed for the largest aftermarket gathering in the world is a highly modified 2012 Honda Civic Si Coupe from Fox Marketing.

The crew over at Fox is preparing an outrageous tune that will see the Japanese carmaker's latest Civic Coupe gaining a turbocharged engine producing north of 500-horsepower.

The car will also feature an upgraded chassis and extensive exterior modifications.

You can get a sneak preview of what Fox Marketing is working on in the gallery below.

Source;
http://carscoop.blogspot.com/2011/09/sema-preview-fox-marketing-working-on.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Carscoop+%28CARSCOOP%29

Tuesday, September 13, 2011

Honda Motor President and CEO, Takanobu Ito reveals New Civic at Frankfurt Motor Show

-New Civic makes public debut
-Designed for, tested and uniquely produced in Europe
-Newly developed smaller diesel added to Civic range in 2012
-New generation of low emission engines for Europe
-30% CO2 reduction target for all product areas by 2020

Good morning, Ladies and Gentlemen, I am very pleased to join you today at the Frankfurt Motor Show.
50 years ago, Honda's first European company was established in Germany in 1961. Since then, our mission has always been to satisfy European customers with unique and innovative products.
Our journey still continues today. We are making progress with a range of clean and sustainable, yet fun-to-drive mobility technologies. We continue to develop our Hybrid, Battery Electric, Plug-in, and Fuel Cell products alongside energy generation technologies such as Solar Cell and Cogeneration.
Since 1972 when we became the World's 1st auto maker to meet strict US emissions regulations with CVCC technology, Honda has been committed to reducing our environmental footprint.
Our New Environmental Mark symbolizes our passion to provide sustainable mobility for future generations and to deliver ‘blue skies for our children'.
To measure and demonstrate this commitment, we announced in June that we aim to deliver a 30% CO2 reduction on all product areas by 2020.
The New Civic is the first step towards achieving this new target. The 1.8 litre petrol engine delivers a 10% CO2 reduction. The 2.2 litre diesel engine reduces CO2 emissions by nearly 20%, whilst further enhancing performance.
By the end of 2012, we will add a newly developed smaller diesel engine to the Civic range. Designed specifically for the European market, the new engine will further reduce CO2 emissions. Starting with this new smaller diesel, Honda will introduce a new generation of low emission engines, renewing all of our automobile engines in Europe.
From the First Civic to this 9th generation Civic, we have always challenged ourselves to give Civic a new value. The New Civic offers a striking sporty design and class-leading utility created by Honda's unique centre-tank layout, whilst now offering even more improved fuel economy, handling and comfort.
The New Civic is designed for European customers. We tested this car on European roads more than any other Honda car in our history. It is dynamic and stable. It is fun and comfortable with no compromise made to achieve these improvements.
New Civic is not just an evolution, it is a revolutionary evolution. We have jumped 2 generations ahead of our current model.
The new Civic will be uniquely produced in Europe, and sales will start in early 2012.
Ladies and Gentlemen, THIS IS... THE NEW CIVIC, and with this New Civic, Honda's strong regeneration in Europe begins.
Thank you for your attention.

Source;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1977-DEFAULT,21,text,1/index.pmode

Monday, August 29, 2011

The New Honda Civic (Euro)

Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. Developed specifically for the European market, the Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.



In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. The third of these films focuses on noise and refinement.



NEW HONDA CIVIC: class-leading refinement



One of the focuses of the development team for the new Civic was optimising the interior refinement. The engineers worked intensively to hone every detail of the design, build and aerodynamics. The results add to a car that is relaxing to drive on all roads and in all conditions.



The engineers have spent a lot of time testing the car in Europe, tuning the new Civic to suit the distinctive road conditions. The team used Honda's anechoic chamber in its R&D Facility in Swindon, England, to fine-tune the cabin insulation. One of the results of this research was to modify the design and construction of the roof lining, and how it interacts with the bodywork.





The new Civic's aerodynamic efficiency also plays a key role in maximising its refinement. Several members of the development team have Formula One experience, which they used to deliver a car that combines a low coefficient of drag with excellent high-speed stability. Hours of meticulous work in the Honda wind tunnel has improved performance, reduced fuel consumption and resulted in an exceptionally quiet interior.



"We did not improve the noise and refinement of the new Civic through just one technique," says Kazuo Sunaoshi, Development Leader - Chassis. "It was the accumulation of lots of little details. My big challenge was to match the noise and vibration levels of our European competitors. I am proud to say that we have achieved our goals."



Find out more by watching the new ‘noise and refinement' film release. The film is hosted on an interactive media player where all the films will be shown and automatically updated. You can easily download films and images or even embed the whole player in your site http://multivu.com/players/English/51356-honda-motor-europe/




Source;




Tuesday, August 2, 2011

For First Time In Years, Civic Isn’t ‘Recommended’

Whoa! I didn't think I'd ever see the day.... I got to say I'm not sure what to think, on one hand I do agree with consumer reports on the quality of materials taking a step back, but the noisy choppy ride I couldn't disagree with more, especially having done a comparison ride and drive between all the major competitors listed in the top 12 and knowing how each drives.

CR's also says that the rear seat room is a positive, well, I am no giant but I have noticed that there is less head room in the rear compared to the previous model. Hmm.

I think Honda is a victim of their own success, there is no doubt that the competition has gotten better, it's very hard to have a 'revolutionary' new bodystyle everytime but I do feel they made some improvements; safer (10% more high tensile steel), better fuel economy (with or without Eco mode), and more features (bluetooth is standard, new multi-informational display, USB is more standard, power seat in a Civic EX-L, and I could go on).

At the end of the day it is going to come down to what the consumer says and if early indications are anything, at least here in Canada, we can't get enough of them. I expect a revision to this rating some time, might not be until their May 2012 issue, but I expect something.
A popular consumer magazine known for its automotive road tests says it can no longer recommend the Honda Civic compact sedan. The Civic, which has been a top finisher in comparisons with rivals in the small-car segment for decades, finished second from the bottom in a 12-car shoot-out in Consumer Reports.

The magazine’s announcement, which coincides with distribution of its latest issue, marks “the first time in recent memory” that the Civic has not received its stamp of approval, a magazine spokesman says.

Summing up the Civic’s performance in its small-sedan evaluation, Consumer Reports says, “The Civic, long one of our top-scoring small cars, has slid backward with its latest redesign and no longer scores high enough in our testing for us to recommend it. The new Civic dropped a whopping 17 points — from a very good 78 to a mediocre 61 on our 100-point scale.”

The statement continues: “Compared with its predecessor, the 2012 Civic has lower interior quality and suffers from a choppy ride, long stopping distances, and pronounced road noise. Vague steering impairs its agility and robs it of its fun-to-drive feel.”

Among the positives, the magazine says, are the car’s rear-seat room and fuel economy of 30 mpg overall .

Honda released the following statement:
“In a broad sense, we disagree with Consumer Reports’ findings. Without question, the small sedan segment is more competitive than ever. In virtually every way, the completely redesigned 2012 Civic is a step forward. The new Civic excels in areas that matter to small-car customers, including fuel efficiency, safety, and reliability. Among the Civic’s greatest competitive strengths, is a smooth and efficient powertrain that, in Consumer Reports testing returned, “… an impressive 30 mpg overall on regular fuel and 47 mpg on the highway.” Also noted in Consumer Reports findings, the Civic excels in the area of safety, with a long list of important features standard on all trim levels, and a class-leading ‘Top Safety Pick’ rating from IIHS. Lastly, the Civic has a stellar reliability history with Consumer Reports, and we are confident that the new Civic will be a reliability leader as well.”

Here is the finishing order in the Consumer Reports test:
1. Hyundai Elantra GLS
2. Nissan Sentra SL
3. Subaru Impreza 2.5i
4. Toyota Corolla LE
5. Kia Forte EX
6. Mazda Mazda3 Touring
7. Chevrolet Cruze 1LT
8. Ford Focus SE
9. Chevrolet Cruze LS
10. Mitsubishi Lancer ES
11. Honda Civic LX
12. Volkswagen Jetta SE

Source;
http://blogs.wsj.com/drivers-seat/2011/08/01/for-first-time-in-years-civic-isnt-recomended/

Thursday, July 7, 2011

2012 Honda Civic Si Takes On New Role As IZOD IndyCar Series Safety Car

TORRANCE, Calif. (July 6, 2011) – The all-new, ninth-generation 2012 Honda Civic Si Coupe will take on new duties as a Safety Car for the IZOD IndyCar Series, beginning on the weekend of the Honda Indy Toronto, July 8-10.

Already a hit with race fans through the Civic Racing Style Sweepstakes, the 201-horsepower Honda Civic Si Coupe was recently transformed by Honda Performance Development (HPD), Honda’s racing subsidiary north of Los Angeles, into an official IZOD IndyCar Series Safety Car.

Modifications to the already high-performance stock Civic Si include Sparco seats and four-point racing harnesses; an HPD high-performance brake system, with four-piston calipers, competition rotors, racing pads, and stainless brake lines; a Honda Genuine Accessory aerodynamic body kit, consisting of front, side and rear under spoilers; and Firestone Firehawk 225/40 R18 tires mounted on Enkei alloy wheels.

An exclusive graphics theme completes the conversion from a showroom Civic Si Coupe to an IZOD IndyCar Series Safety Car. The Safety Car will be driven during IZOD IndyCar Series events by three-time Indianapolis 500 champion Johnny Rutherford.

“The high-performance new Honda Civic Si is the perfect match for the IndyCar Safety Car fleet,” said John Mendel, American Honda executive vice president, auto sales. “With its larger and more powerful 2.4-liter engine and enhancements provided by HPD, it is ready to lead the IZOD IndyCar Series field at the Honda Indy Toronto and beyond.”

Unveiled in April at the New York International Auto Show, the 2012 Honda Civic features more streamlined and expressive “mono-form” exterior styling, wrapped around a spacious cabin with more style and convenience. Available new technology features include an intelligent, Multi- Information Display (i-MID), USB audio interface, Bluetooth® HandsFree Link® and a satellite-linked Navigation System with voice recognition and FM traffic.

American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, motorcycles, all-terrain vehicles, lawn mowers and engines at its nine major U.S. manufacturing operations, using domestic and globally sourced parts.Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for high-performance Honda racing cars and engines. HPD is the single engine supplier to the IndyCar Series and competes in prototype sports-car racing under the HPD banner in the American Le Mans and European Le Mans Series. In addition to its grassroots motorsports support programs, HPD offers race engine products from karting to pinnacle.
From Honda / HPD

Source;
http://insidetracknews.blogspot.com/2011/07/2012-honda-civic-si-takes-on-new-role.html
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