Honda Says Civic Has ‘Ammunition’ to Hang On as Top Compact Car

By Alan Ohnsman - Mar 13, 2012

Honda Motor Co.’s Civic, stung by critical reviews and tight U.S. supply in 2011, has outsold rival small cars and the company has enough “ammunition” to hold the spot, an executive said.

U.S. sales of Civic sedans and coupes rose 45 percent to 48,970 in the year’s first two months, ahead of Toyota Motor Corp.’s Corolla, a perennial challenger, and General Motors Co.’s Cruze. After supply disruptions last year, Honda now has enough North American capacity to make Civic the top-selling compact, even if that isn’t a target, said Tetsuo Iwamura, chief operating officer for North America.

“When competitors shoot at the Civic, we’ll have enough ammunition to shoot back,” Iwamura said in an interview this week at Honda’s U.S. headquarters in Torrance, California. “We don’t talk about No. 1 as a goal. Always we think about having very good acceptance and high customer satisfaction.”

The car that’s been the core of Honda’s U.S. business since 1973 hasn’t led compact sales since 2002. Civic trailed both Corolla and Cruze last year, according to Autodata Corp., a Woodcliff Lake, New Jersey researcher. A year after an earthquake and tsunami damaged Tokyo-based Honda’s parts supply base and engineering center in Japan, the carmaker has ratcheted up North American output of the model 69 percent to regain sales in the U.S., its biggest source of revenue.

Honda has gained 32 percent in Tokyo trading this year, recovering most of the drop last year, when the stock fell 27 percent. It last closed at 3,100 yen.

Output Increased
Honda made 84,678 Civics at plants in Canada and Indiana in the first months of the year, up from 50,056 in the same period a year ago. Production of all Honda and Acura cars and light trucks in North America jumped 36 percent to a record 301,564, according to the company.
Civic sales fell 15 percent last year to 221,235, the lowest since 1992. Along with parts-related production delays, the 2012 Civic LX sedan failed to receive the “recommended” status its predecessors had from Consumer Reports last August. The magazine faulted the car for a decline in interior quality, choppier ride and road noise.

Higher U.S. gasoline prices are benefiting Civic, and should buoy demand for at least another four months, said Jesse Toprak, industry analyst for TrueCar.com.

“It’s got a pretty good chance of being No. 1 this year, owing to the availability and the price point,” said Toprak, who is based in Santa Monica, California. “They are a bit lucky that the fuel prices are rising now as Civic continues to be viewed generally as more gas-efficient, and a safe choice.”

Fuel Price
The average price for a gallon of regular unleaded gasoline has increased 16 percent this year to $3.81 as of March 12, according to AAA, the largest U.S. motorist group. The Civic coupe has a starting price of $15,605 while the sedan’s price starts at $15,805, according to researcher Edmunds.com.

The outlook for Civic beyond July, when fuel prices may ease, will depend on updates of the car Honda plans to make to address some criticisms and competing models including Hyundai Motor Co.’s Elantra, Toprak said.

“Hyundai, in particular, has shown that it has the ability to replicate the kind of success seen with Honda and Toyota a generation ago,” he said.

Even with some unfavorable reviews for the current Civic, the car continues to attract the buyers competitors seek, said Alexander Edwards, president of the automotive division of Strategic Vision Inc., a San Diego-based consumer-research firm.

How Competitors Fare
Within the small-car segment, Civic is “still grabbing a younger, somewhat wealthier crowd,” Edwards said. The median age of its buyers is 45, compared with a segment average of between 49 and 50 years old, he said.

Volkswagen AG (VOW)’s Jetta draws a younger customer, with a median age of 41, because of its cheaper base price and Hyundai’s Elantra matches Civic with a median buyer age of 45, said Edwards, whose firm surveys 300,000 people a year for its automotive studies. Jetta’s starting price is $15,515, according to Edmunds.

The average Corolla buyer is 49, while the median age for customers of Ford Motor Co. (F)’s Focus is 53 and Chevrolet’s Cruze is 58, Edwards said.

GM’s data indicate that the average Cruze buyer is about 53, Jim Cain, a company spokesman, said in an interview.

Honda’s problems last year didn’t keep it from a top- ranking spot in terms of brand consideration, with 50 percent of people in the market for a new car saying they’d consider it, Edwards said, citing Strategic Vision data.

Inventory had a bigger impact on Civic sales last year than Consumer Reports’ review, said Iwamura, 60, who becomes Honda’s executive vice president on April 1 and will continue to lead North American operations.

“I accept their criticism very sincerely, but yet believe we’ll be able to make them once again a strong fan of the Civic,” he said.

Source;
http://www.bloomberg.com/news/print/2012-03-13/honda-plots-u-s-civic-rebound-buoyed-by-supply-abundance-gasoline-prices.html

Consumer Reports Video Review of the 2012 Honda CRV

Joining the over-40 mpg club: Overachievers that can beat EPA fuel economy ratings

Very Interesting.... A certain brand that boasts better fuel economy than the Honda isn't even listed.... Don't forget for us Canadians, this is US gallons, not Imperial.
We’ve recently showed that most fuel-efficient cars can beat their EPA highway fuel economy estimates in Consumer Reports measured fuel economy testing. But if you want to hit 40 mpg on the highway, our tests show that you have more options than you might think.

Below is a list of recently tested vehicles that returned 40 mpg or better in our 65-mph highway fuel economy testing, but were officially rated for less.

If getting that magic 40 mpg on the highway is important to you, this list provides more options.
Again, it’s important to emphasize that maximizing fuel economy depends a lot on how and where you drive.

Several years ago we measured fuel economy with a 2005 Toyota Camry four-cylinder sedan in different situations. Driving at 65 mph delivered 35 mpg; speeding up to 75 mph cut that to 30 mpg, while slowing down to 55 mph returned 40 mpg. Hard acceleration and braking reduced the Camry’s mileage by 2 to 3 mpg.

The bottom line

EPA highway fuel economy numbers provide a place to start your comparison shopping, but they’re often over-hyped as advertising claims. The full fuel picture is more complicated than that. We suggest using a variety of sources, including Consumer Reports test data, to determine if you’ll actually get the fuel economy you desire.

—Tom Mutchler

Source;

http://news.consumerreports.org/cars/2012/02/joining-the-over-40-mpg-club-overachievers-that-can-beat-epa-fuel-economy-ratings.html

Honda Fit Repeats at Top of Consumer Reports Best New-Car Value List

Analysis of performance, reliability, and owner cost finds small cars and family sedans deliver the most bang for the buck
YONKERS, N.Y., Jan. 3, 2012 /PRNewswire-USNewswire/ -- Despite the influx of new vehicles into the small- and budget-car marketplace, the Honda Fit remains on top in Consumer Reports list of best value small cars. The Fit also re-emerged as the best overall value among some 200 different vehicles that were analyzed.

"A low price doesn't necessarily make a car a good value," said Rik Paul, automotive editor at Consumer Reports. "A cheap vehicle can wind up costing you more money over time or can be disappointing down the road. We think real value is what you get for your money."

Consumer Reports mined its performance, reliability, and ownership cost data to calculate value scores for some 200 different vehicles ranging from small cars like the Honda Fit to luxury sedans such as the Jaguar XJL.

Scores were calculated based on the five-year owner cost for each vehicle along with Consumer Reports road-test score and the organization's own predicted-reliability. Five-year owner cost estimates factor in depreciation, fuel costs, insurance premiums, interest on financing, maintenance and repairs, and sales tax. Depreciation is by far the largest owner-cost factor. In short, the better a car performs in Consumer Reports road tests and reliability ratings, and the less it costs to own over time, the better its value.

Overwhelmingly, the best values come from Japanese automakers, including most of the top models in each category. Of the 48 best values in Consumer Reports lists, 34 are from Japanese brands. Six models come from European brands (mostly Volkswagen), five come from American ones (mostly Ford), and three are from South Korean automakers.

In all, 11 different categories of vehicles were evaluated including small cars, family sedans, upscale and luxury sedans, sporty cars, wagons, minivans, small SUVs, midsized SUVs, large and luxury SUVs, compact pickups, and full-sized pickups. Within categories, models are ranked by value score, above or below the average.

Overall the report finds that small cars and family sedans provide the best value. In addition to the Honda Fit, the Toyota Prius hybrid, diesel-powered Golf TDI (with manual transmission), Scion xD, and Toyota Corolla also made Consumer Reports list of best values in the small car category. Most scored at least twice as high as the average model and higher than any other model in Consumer Reports' analysis. Even the lowest-scoring small car, the Chevrolet Cruze, is close to average in overall value.

Best Value Small Car: Honda Fit
Worst Value Small Car: Chevrolet Cruze 1LT

The family-sedans category is led by the four-cylinder Nissan Altima, which scored 75 percent higher than average. That's followed by the four-cylinder Kia Optima, the Subaru Legacy, the Ford Fusion Hybrid, and the four-cylinder Honda Accord. Again, even the lowest-rated family sedans have value scores that are slightly better than average.

Larger and luxury vehicles are among the worst values overall. The best large and midsized SUVs, for example, tend to earn about the same value score as the lowest-ranked family sedans. Large or luxury sedans and SUVs also usually score at only about 70 percent of the average.

There are exceptions. The top-scoring upscale sedan, the Lexus ES 350, earned a value score that's almost one and a half times the average, for example. The ES is comfortable, quiet, roomy, and reliable, and it's a nicer overall car to drive than the four-cylinder Altima family sedan. But its cost per mile is a relatively high 77 cents, and its five-year owner cost is $11,000 more than the Altima's. That drops its value score slightly below the Nissan.

Best Value Upscale & Luxury Sedan: Lexus ES 350
Worst Value Upscale & Luxury Sedan: Jaguar XJL

The analysis also revealed wagons and small SUVs tend to provide better value than larger SUVs or minivans. Among wagons, the diesel-powered Volkswagen Jetta TDI with manual transmission is the top scorer, offering almost 70 percent more value than the average car. Other good choices are the Mazda5 microvan and Subaru Outback, with almost one and a half times that of the average value.

Best Value Small SUV: Toyota RAV4 (base, 4-cyl.)
Worst Value Small SUV: Jeep Liberty Sport

The top small SUVs are even better values than wagons. Leading that class are the four-cylinder Toyota RAV4 and the Subaru Forester, with scores that are 84- and 70-percent better than average. Midsized SUVs represent less of a bargain because of their higher purchase prices and fuel costs. Even the best midsized SUVs in the chart scored only a little better than average. Among luxury SUVs, only the BMW X3, Acura RDX and MDX, Infiniti EX, and gas and hybrid versions of the Lexus RX had above-average value scores.

Best Value Small SUVs: Toyota RAV4 (base, 4-cyl.)
Worst Value Small SUVs: Jeep Liberty Sport

Minivans generally get better fuel economy than most midsized or larger SUVs, have more space than all but the largest SUVs, and usually cost less. But as a class, subpar reliability drags them down. Even the most reliable minivan, the front-wheel drive versions of the Toyota Sienna, have only average reliability, which allows us to recommend them. As a result, they are also the only minivans that earned a better-than-average value score.

Consumer Reports analysis also showed that hybrids can be relatively good values because of a combination of good fuel economy, low depreciation, and above-average reliability. As a class, hybrids have an overall value that's at least one and a half times that of the average model, and on average they cost about 65 cents per mile to drive over the first five years.

The complete best and worst lists for all 11 best car values categories are available in the February Issue of Consumer Reports and online at www.ConsumerReports.org starting January 3.

Consumer Reports is the world's largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit annually rates thousands of products and services. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications. Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumer Reports will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports®.

SOURCE Consumer Reports
http://www.prnewswire.com/news-releases/honda-fit-repeats-at-top-of-consumer-reports-best-new-car-value-list-136580613.html

Consumer Reports Gives the Honda Civic Si a “Recommended” Rating

Just when Honda announced it is developing a revised Civic for the 2013MY that will be launched in the U.S. in late 2012, Consumer Reports, the publication that started the storm of negative publicity on Honda’s compact model, has awarded the Si version with a “Recommended” on its latest report.

CR still stands by its original verdict on the base 2012 Civic when it stated, “while other models like the Hyundai Elantra have gotten better after being redesigned, the Honda Civic has dropped so much that now it ranks near the bottom of its category.”

The difference is that the model tested this time is the sportier Si version fitted with the more powerful 2.4-liter engine. According to the test results, it earned a notably better score than the basic model and as a result, CR says it now recommends the Si.

Most of the improvements are due to the 201HP engine, which CR says offers “terrific acceleration” at high rpm and at the same time, more low-end torque, as well as the "slick shifting" six-speed manual gearbox. The publication also notes that the Si returned "a very good" combined fuel economy of 29 mpg.

On the other hand, CR repeats that the Si suffers from the same cheap plastics, harsh ride, noisy cabin and vague steering as the basic versions, which placed the base Civic at second-to-last place. The Civic Si ranked 9th out of 11 tested models in Consumer Reports' sporty car category.

"The Civic Si has a great powertrain, but it needs a better car wrapped around it," said David Champion, sr. director of Consumer Reports Automotive Test Center.

Source;
http://www.carscoop.blogspot.com/2011/12/consumer-reports-gives-honda-civic-si.html

Are Volkswagen’s media vehicles the same as what you can buy?

When a consumer reads a road test—from any source—they want to know that the reviewer isn’t playing games with the results, such as holding back data to make one product gain an unfair advantage. Equally, consumers want to know that the product delivers as advertised: that the smart phone battery does last the 8 hours between charges….that the music player does hold 16 gigs of data…that the toaster does accommodate Texas Toast.

But manufacturers try and game the product review process. There have been plenty of press vehicles that the Consumer Reports Autos engineers and editors have driven that felt just a teensy bit better than the version we bought at the dealership to test. Call it our calibrated seat-of-the-pants-meter (the butt-ometer, if you will), but every once in a while a car seems to be just a bit quicker, steers more crisply or is quieter and more refined as a press car than as the anonymous off-the-assembly-line version. Heck, even Ferrari goes to lengths to game the system, according to the website Jalopnik.

Which brings me to the 2012 Volkswagen Passat. When VW dropped off an early media car this summer, I remember looking at the trunk and saying to myself “well, at least both of the cheap hinges are dressed up with plastic covers, unlike the Jetta, which just has plastic on the side with the wiring.” As you can see in these two photos from Car & Driver and Edmunds it appears that the Passats in VW’s press fleet have covers on the hinges.

But not that Passat you just bought. No, your new Passat isn’t as nicely finished as the press version.

Source;
http://news.consumerreports.org/cars/2011/11/are-volkswagens-media-vehicles-the-same-as-what-you-can-buy.html

Consumer Reports' 2011 Annual Car Reliability Survey: Ford drops, Chrysler rises, Scion leads

To continue the list from Ford....

Dodge (8) up
GMC (13) down
Mini (6) up
Buick (5) down
Cadillac (5) down
Audi (7) even
Porsche (2) down
Jaguar (2) not available


In recent years Ford has been a model of American reliability, competing well against Japanese makes that have dominated for decades. But three of its new models are blemishing that record.
The new Ford Explorer, Fiesta, and Focus all had below-average reliability in their first year. As a result, Ford’s overall reliability rank among 28 major car makes slipped from the 10th to the 20th spot this year—the biggest drop for any major nameplate in Consumer Reports' 2011 Annual Auto Survey.

Ford’s drop can also be attributed to problems with new technologies: the new MyFord Touch infotainment system and the new automated-manual transmission used in the Fiesta and Focus. On the bright side, the Ford Fusion Hybrid sedan remained outstanding, and other Fusion versions were above average.

While Ford’s star has fallen, Chrysler’s has risen. Jeep has moved up seven spots to 13, becoming the most reliable domestic brand, and all its models for which Consumer Reports has sufficient data scored average in predicted reliability. Chrysler and Dodge moved up 12 and three spots in ranking, respectively.

Chrysler had better results with its new models, including the freshened Chrysler 200 (formerly Sebring) sedan and the redesigned Dodge Durango and Jeep Grand Cherokee SUVs. The Chrysler brand moved up in Consumer Reports survey, but its rank is based on just two models: the 200, which was well above average, and the freshened Town & Country minivan, which tanked. The remaining model, the 300, is too new for Consumer Reports to have sufficient data.
Reliability methodologyFindings are based on responses on 1.3 million vehicles owned or leased by subscribers to Consumer Reports or ConsumerReports.org. Conducted by Consumer Reports’ National Survey Research Center, the survey covers model years 2002 to 2011.

Consumer Reports’ expert team of statisticians and automotive engineers used the survey data to predict reliability of new 2012 models. Predicted reliability is Consumer Reports’ forecast of how well models currently on sale are likely to hold up. To calculate predicted-reliability ratings, CR averages the overall reliability scores (used car verdicts) for the most recent three model years, provided that the model remained unchanged in that period and also didn’t substantially change for 2012. If a model was new or redesigned in the past couple of years, one or two years’ data may be used, or if that’s all that’s available. On rare occasions, Consumer Reports makes predictions for a newly redesigned model, but only if previous versions had outstanding reliability.

Fortunes change for the Big ThreeEven with Chrysler’s improvement, Detroit models still have reliability problems. Of the 97 domestic models and versions for which Consumer Reports has sufficient data, 62 (64 percent) rated average or better in CR’s new-car reliability ratings, leaving 35 as below average.

General Motors has stumbled after edging up last year. The Buick and Cadillac brands, in particular, appear to have taken a step backward; Chevrolet held steady and GMC dropped one spot. The new Buick Regal and Chevrolet Cruze were below par in reliability.

Asian brands roll onJapanese brands continue to dominate Consumer Reports survey’s upper echelons and took the top nine spots. They were led by Scion, Lexus, Acura, Mazda, Honda, and Toyota. Of the 91 Japanese models for which Consumer Reports has sufficient data, 87 (96 percent) were rated average or better in predicted reliability; 24 Japanese models earned the highest rating.

The biggest improvement was from Mazda, which moved up eight spots from last year. All its models were rated above average. Scion remains the top brand in Consumer Reports’ survey, but only two models of its three, the xB and xD, had sufficient data to be included. Lexus, with 11 models included, rebounded seven places from last year.

Mixed results from EuropeEuropean models continue to be a blend of reliable and not so reliable vehicles. Overall, European vehicles’ reliability is slightly below that of domestic models. Of the 58 European models for which Consumer Reports has sufficient data, 37 (64 percent) scored average or better in predicted reliability.

Among European brands, Volvo ranked the highest at 10th overall. It was helped by the redesigned S60, which was above average in its first year. Volkswagen was able to hold on to 16th place in the ranking; seven of its 11 models scored average or better.

Mercedes-Benz and BMW improved, but results were inconsistent for their various models. BMW’s redesigned X3 SUV did well, for example, but the redesigned 5 Series sedan was well below average. Mercedes’ compact GLK SUV improved, but its flagship S-Class luxury sedan fell to below average.

Reliability, recommendations, and further insightsConsumer Reports Annual Auto Survey Ratings are unrelated to vehicle road-test results, but are a key factor in determining whether or not Consumer Reports recommends a car. CR only recommends models that have performed well in tests conducted at its 327-acre Auto Test Center in Connecticut, and that have average or better predicted reliability based on its annual survey. In addition, vehicles must perform at least adequately in government or insurance-industry crash and rollover tests, if tested, in order to be Recommended by Consumer Reports.

Full reliability history charts and predicted-reliability ratings on hundreds of 2012 models, plus a list of what’s up and what’s down, best and worst models, and a comparison chart of brands can be found online in our Reliability special section, in the December issue of the magazine, and in the upcoming Consumer Reports Cars publication, Best & Worst New Cars for 2012, on sale November 15, 2011.

Source;
http://news.consumerreports.org/cars/2011/10/consumer-reports-2011-annual-car-reliability-survey-ford-drops-chrysler-rises-scion-leads.html

For First Time In Years, Civic Isn’t ‘Recommended’

Whoa! I didn't think I'd ever see the day.... I got to say I'm not sure what to think, on one hand I do agree with consumer reports on the quality of materials taking a step back, but the noisy choppy ride I couldn't disagree with more, especially having done a comparison ride and drive between all the major competitors listed in the top 12 and knowing how each drives.

CR's also says that the rear seat room is a positive, well, I am no giant but I have noticed that there is less head room in the rear compared to the previous model. Hmm.

I think Honda is a victim of their own success, there is no doubt that the competition has gotten better, it's very hard to have a 'revolutionary' new bodystyle everytime but I do feel they made some improvements; safer (10% more high tensile steel), better fuel economy (with or without Eco mode), and more features (bluetooth is standard, new multi-informational display, USB is more standard, power seat in a Civic EX-L, and I could go on).

At the end of the day it is going to come down to what the consumer says and if early indications are anything, at least here in Canada, we can't get enough of them. I expect a revision to this rating some time, might not be until their May 2012 issue, but I expect something.
A popular consumer magazine known for its automotive road tests says it can no longer recommend the Honda Civic compact sedan. The Civic, which has been a top finisher in comparisons with rivals in the small-car segment for decades, finished second from the bottom in a 12-car shoot-out in Consumer Reports.

The magazine’s announcement, which coincides with distribution of its latest issue, marks “the first time in recent memory” that the Civic has not received its stamp of approval, a magazine spokesman says.

Summing up the Civic’s performance in its small-sedan evaluation, Consumer Reports says, “The Civic, long one of our top-scoring small cars, has slid backward with its latest redesign and no longer scores high enough in our testing for us to recommend it. The new Civic dropped a whopping 17 points — from a very good 78 to a mediocre 61 on our 100-point scale.”

The statement continues: “Compared with its predecessor, the 2012 Civic has lower interior quality and suffers from a choppy ride, long stopping distances, and pronounced road noise. Vague steering impairs its agility and robs it of its fun-to-drive feel.”

Among the positives, the magazine says, are the car’s rear-seat room and fuel economy of 30 mpg overall .

Honda released the following statement:
“In a broad sense, we disagree with Consumer Reports’ findings. Without question, the small sedan segment is more competitive than ever. In virtually every way, the completely redesigned 2012 Civic is a step forward. The new Civic excels in areas that matter to small-car customers, including fuel efficiency, safety, and reliability. Among the Civic’s greatest competitive strengths, is a smooth and efficient powertrain that, in Consumer Reports testing returned, “… an impressive 30 mpg overall on regular fuel and 47 mpg on the highway.” Also noted in Consumer Reports findings, the Civic excels in the area of safety, with a long list of important features standard on all trim levels, and a class-leading ‘Top Safety Pick’ rating from IIHS. Lastly, the Civic has a stellar reliability history with Consumer Reports, and we are confident that the new Civic will be a reliability leader as well.”

Here is the finishing order in the Consumer Reports test:
1. Hyundai Elantra GLS
2. Nissan Sentra SL
3. Subaru Impreza 2.5i
4. Toyota Corolla LE
5. Kia Forte EX
6. Mazda Mazda3 Touring
7. Chevrolet Cruze 1LT
8. Ford Focus SE
9. Chevrolet Cruze LS
10. Mitsubishi Lancer ES
11. Honda Civic LX
12. Volkswagen Jetta SE

Source;
http://blogs.wsj.com/drivers-seat/2011/08/01/for-first-time-in-years-civic-isnt-recomended/