Showing posts with label Nissan News. Show all posts
Showing posts with label Nissan News. Show all posts

Tuesday, March 20, 2012

Autos.ca: Comparison Test: Five compact CUVs


Review by Michael Schlee and Jonathan Yarkony; photos by Brigitte, Esmond Yau, and Jonathan Yarkony
Photo Gallery:Compact CUV comparo
Crossovers are pretty much old hat by now. Almost every manufacturer has abandoned the truck-based body-on-frame sport utility vehicle (SUV) for more advanced unibody construction, which is enough in most books to warrant slapping on the crossover utility vehicle (CUV) label. While the differences are marginal, CUVs offer the high seating position and roomy cargo area of SUVs with a more refined, car-like ride. Some even make all-wheel drive an option rather than a key standard feature. While every segment has seen the introduction of CUVs (from subcompact all the way up to full-size), compact CUVs are the second largest segment by sales (after compact cars), eclipsing even sales of large pickup trucks.
Most manufacturers are in on the segment now, but Toyota and Honda have defined it since they introduced the RAV4 and CR-V, respectively, in the mid-90s. With each generation they have gone head-to-head, leading the segment to prominence as an economical and conscientious option to large SUVs without giving up the creature comforts and utility of those practical transports.
The Honda CR-V was the eighth-bestselling light truck nameplate in Canada last year at just over 25,000, and that was in its final model year, before the introduction of this brand-new 2012 model. With this redesign, Honda again aims to raise the bar and we wanted to see if it still has the Honda mojo that sees the Civic dominate Canadian sales year after year, and the engineering that makes the subcompact Fit the darling of media, though perhaps too pricey for popular tastes.
The Toyota RAV4 is due for its own redesign very shortly, having been on the market in its current form since 2006 with only minor revisions in 2008 and a face-lift in 2011. Despite its age, Toyota sold over 21,000 RAV4s in Canada last year, thanks to variety not offered on many other CUVs, with its optional seating for seven and an optional V6 engine.
Of course, the Ford Escape is the Canadian sales champ (by almost 20K units over the CR-V), but the brand new redesigned 2013 Escape is not yet available, so we went looking elsewhere in the talent pool to see who might challenge two of the most recognized household names in the industry. We started with the Nissan Rogue, Nissan’s bestselling model after the Versa line and bestselling utility vehicle by a huge margin, accounting for 14,191 sales for Nissan in 2011. Hyundai sold a similar number of Tucsons in 2011 at 14,309, but no matter how many were sold, we would have included the Tucson, because pretty much everything Hyundai touches is gold these days; we believed the fairly fresh Tucson would be one of the strongest contenders, coming off a significant redesign only a couple years ago.
And last but not least, a brand new model from Mazda, the CX-5, using the firm’s engineering magic that gives us the brilliant MX-5, Mazda3, and Mazda5. Significantly, the CX-5 is the first Mazda to wholly incorporate its new SkyActiv technologies in every facet of vehicle design – from powertrain and chassis right down to suspension and steering – aimed at improving fuel efficiency without compromising driving fun. We had high expectations for the CX-5, because it is a new design that Mazda has had years to contemplate (while selling a rebadged Ford Escape as the Tribute), and because of Mazda’s track record for making fun, functional, and well-packaged vehicles. However, the reason we do these comparison tests is to see who comes out ahead on the road, and not simply in our preconceptions.

Fifth Place – 2012 Nissan Rogue SL AWD

Something had to finish last, and in the case of this comparison test it was the Nissan Rogue. While it finished at the back of the pack in this company, that doesn’t mean that it is not a good car in its own right, as all five CUVs were strong entrants. That being said, it simply wasn’t quite as good as the others in this group. The more we drove these compact crossovers, the more we realized each had its endearing qualities and its sore spots. Unfortunately for the Rogue, its negatives exceeded the other CUVs’ flaws. So what hurt the Rogue the most? In short, it was let down most by its interior and drivetrain.
The interior of the Rogue is a bit of a conundrum. Our fully loaded SL was awash with rich-looking soft-touch materials that were only matched in the CX-5. The overall design of the interior was conservative, to a fault. Despite the great materials, the design looks dated, which makes sense considering this is the second oldest model design in the comparison test. For every great feature like around view monitor parking cameras and standard navigation, there were basic options missing, like a telescopic steering wheel and fold-down rear-seat armrest.
The front seats received much praise for their comfort, but the low placement of the tiny radio/navigation/backup camera screen made viewing it a chore. Another chore was installing a child safety seat: with solid fixed head restraints, the over-the-seat strap had to be finagled to go around the restraint and the cargo-bay LATCH anchor was covered by an unfriendly piece of plastic. Rear cargo space was useful, but at 818 litres was the second smallest, beating only the diminutive Hyundai Tucson.
Off the line, the Rogue is a solid performer thanks to its 170-hp, 2.5-litre four-cylinder engine. The problem is, to extract the full potential out of the Rogue’s engine you must dip heavily into the throttle and allow the continuously variable transmission (CVT) to hold the engine in a high-rpm thrashing cacophony. The CVT in the Rogue is nowhere close to being the worst on the market (that “honour” goes to the Compass), but it is still a CVT and many did not like it. As the only vehicle in the test with a supposedly fuel-saving CVT, it was a bit surprising that it returned the second-worst fuel consumption at an average of 11.8 L/100 km.
It is really too bad that the drivetrain and interior nuances of the Rogue weighed it down so much, since its chassis, exterior styling and rear seat comfort all scored well with the judges and placed it respectably mid-pack in those categories.

Fourth Place – 2012 Toyota RAV4 4WD V6 Limited

Many of us were expecting bigger things from the RAV4. It was the only crossover powered by a six-cylinder engine (making in excess of 100 extra horsepower over the CX-5) and, with the highest as-tested price, was one of the most generously equipped. However, when the dust settled, the RAV4 finished at the back of the pack just ahead the Nissan Rogue. It is easy to automatically point at high price and poor fuel economy as the culprits that brought this rig down in the rankings, but in reality, it was a mediocre interior, bland exterior and poor chassis that were the RAV4’s ultimate undoing.
Most of us love the RAV4’s V6 power, grunt and character. The smoothness of the engine was matched by the smoothness of the ride. Even with an extra litre over the next largest engine, the 269-hp 3.5-litre V6 returned a decent 13.0 L/100 km fuel consumption average. That’s nowhere near the frugal CX-5′s average, but it is within 1.3 L/100 km achieved by the smaller, less powerful engines found in the Tucson and Rogue.
Transmission kick-downs are lazy, steering feel is numb, and cornering ability was deemed worst of the bunch. Understandably, these crossovers are not sports cars, but the RAV4 is so disengaging to drive that the task almost becomes a chore. It is an unfortunate case of the chassis being overmatched by the engine.
The interior feels dated, yet it is useful and well laid out. Materials are predominantly a variety of hard and harder plastics and the front seats were deemed the least comfortable. Rear seat space is generous and offers great legroom, but the seat cushions were too short and placed too low in the vehicle for our expert seat-testing team. The RAV4 ties the CR-V for the largest cargo area (just over 1,000 L) but has a trump card up its sleeve: a pair of storage areas beneath the trunk’s carpeted floor panels, thanks to the missing optional third-row seat and tailgate-mounted spare tire.
When the RAV4 first appeared as a 2006 model it was at the top of its game and a phenomenal compact crossover. However, time marches on and the seven-year-old RAV4 has not. As one of our testers commented, “(The RAV4) looks, feels and handles like the senior citizen of the group.” That said, if hauling a lot of stuff or a lot of people a lot of the time sounds like you, the RAV4’s seven-seat capacity and V6 options might be its trump cards.

Third Place – 2012 Hyundai Tucson GLS AWD

“This is the sports car of the bunch,” boldly declared one tester after a turn behind the wheel of the Tucson. Fact is, it’s not that far from the truth. Phrases like ‘fun to drive’, ‘nimble handler’ and ‘makes the RAV4 feel like an old Buick’ were heard as different evaluators stepped out after their turn with the Tucson. Being the only vehicle in this test, aside from the CR-V, on all-season tires, helped amplify the Tucson’s handling prowess. As can be expected though, this ability to carve a corner has a payoff in the form of a stiff ride. Some were okay with it, while others found it too harsh. Hyundai has yet to find that magic handling with supple ride formula in this segment that makes the Honda CR-V such a joy to drive.
The Tucson tied the RAV4 for the least comfortable front seats and a few of us found excessive wind noise intruding into the cabin. Steering was stiff and crisp if not a bit artificially heavy. The gauge cluster and HVAC drew the most criticism out of the test group but were simple to operate. Despite being the smallest vehicle in the test group, rear seat room was average and impressed us with some of the most comfortable seatbacks even if the cushions felt too low to the floor.
Cargo space, at 728 L, is the smallest in the bunch, which is to be expected considering the Tucson was the smallest in the group. Strangely enough, the smaller Tucson is heavier than both the Rogue and the CX-5, which may explain its unimpressive 11.7 L/100 km fuel consumption observed during the test.
The Tucson did arrive with the lowest as-tested price. At this price point, some options were lacking, notably a sunroof and back-up camera, but all the important convenience features were present and accounted for and some nice touches, like big side mirrors, were much appreciated. Many also appreciated the Tucson’s smooth six-speed automatic and 176-hp, 2.4-litre four-cylinder engine.
When the scores were added up and people were asked their opinion on each vehicle, “good value” kept coming up when the Tucson was discussed. That is a phrase that often comes up when any Hyundai product is discussed, and it is well-deserved. The Tucson, like most Hyundai products, delivers solid value, though it still has a ways to go to catch up with our winner.

2nd Place – 2013 Mazda CX-5 GS AWD

Mazda finally has a small crossover to call its own. The all-new 2013 CX-5 replaces the long-in-the-tooth Ford Escape-based Tribute. It is the first vehicle sold in North America to fully incorporate Mazda’s SkyActiv technology, and it also reflects its new Kodo design language with attractive, thoroughly modern sheet metal. The CX-5 was the looker of the bunch and achieved the highest average rating in any category, with a 9.8 for exterior styling. One of us even went as far as to say, “It has a ‘very BMW’ look and feel inside and out.” Inside, it is much the same story with rich, soft touch materials molded into a sophisticated design packed with features not expected on a mid-level trim.
But styling is not Mazda’s primary focus with this new crossover. Fuel economy is the name of the game. Mazda introduced certain components of its SkyActiv technology in the Mazda3 earlier this year, to lukewarm reception. With the CX-5, it was applied from the ground up. The CX-5 was the third-largest vehicle in this test and featured mid-pack cargo capacity at 966 litres behind the rear seats. Despite its size, it was still the lightest of the bunch, undercutting the smaller Rogue and Tucson. It also had the smallest engine making the least output: a 2.0-litre 4-cylinder producing 155 hp with a six-speed automatic transmission programmed with fuel economy in mind.
So did it work? Yes. SkyActiv is not marketing hype (well it is that, too, so not JUST marketing hype). The CX-5 achieved an impressive 9.6 L/100 km on a test loop that featured hilly terrain and a lot of flogging from our test crew, especially by the stragglers at the back. To put it in context, the next-closest vehicle was the Honda CR-V at 10.9 L/100 km. Beyond this test route, the CX-5 achieved a day-to-day average of 8.9 L/100 km. Not bad for a 1,555-kg all-wheel-drive crossover; to further impress you, the 1,350-kg 2012 Subaru Impreza with a CVT that we drove a few weeks ago achieved 10.0 L/100 km
With the light weight and sporty disposition, we expected the CX-5 to be a great handler. Here, we were sorely disappointed. Some blamed it on the GS trim’s 17-inch wheels and soft winter tires, but the CX-5 did not have the composed feel of the Tucson or CR-V. The vehicle would push into corners and the lazy transmission and weak engine combination made exiting turns with any haste impossible. We would love to get our hands on a GT version with the 19-inch rims and all-season tires later this spring to see if this would help remedy the problem. That said, the chassis was solid and provided a smooth, compliant ride.
Coming into this comparison test, everyone had high expectations for the brand new Mazda CX-5. With its benchmark fuel economy numbers and handsome styling, many thought we had a winner on our hands. So, what happened? Well, the CR-V happened. The CX-5 is a terrific crossover, and when the five evaluators were asked which vehicle they would put their own money on, three said the CX-5, with two of the main reasons being its gorgeous looks and tremendous fuel economy.

First Place – 2012 Honda CR-V Touring AWD

Anyone who thinks Honda can no longer build class-leading vehicles needs to get behind the wheel of the 2012 CR-V. All new for 2012, Honda has stepped up its game with the redesigned CR-V and has let some Acura qualities bleed through. Nearly every tester commented on how comfortable the front seats were. The gauge cluster would look at home in a luxury Q-ship and the dash design was elegant and well laid out. Despite the hard plastics, the CR-V’s fit and finish made them look far more expensive than they really were.
Welcome interior features on a vehicle in this class included a massive centre-armrest storage bin that looks big enough to fit a CR-Z in. The rear seats were deemed the most comfortable for three people and tied for first in comfort with two people. The multiple menu screens on the dashboard were customizable and allowed the driver to tailor what information they want readily available, though some complained of the quality of the screens.
Once behind the wheel, the CR-V was voted the easiest to drive. Every reviewer commented that this Honda was the vehicle they felt most comfortable driving, and when driving quickly to boot. The vehicle responds predictably in corners and despite some body roll, is easy to control. The nearly perfect ride balance between comfort and sport is unexpected in this class of vehicle and the steering wheel sends a surprising amount of feedback to the driver.
With 1,054 litres of cargo space behind the rear seats and a curb weight of 1,608 kg, the CR-V was one of the larger vehicles in this class. However, it still achieved the second-best observed fuel economy at 10.9 L/100 km. Impressive, considering the 2.4-litre four-cylinder engine makes the second-most power in this group, at 185 hp. Step on the gas from a dead stop and the Honda pulls away with surprising vigour, though power begins to taper off at highway speeds.
The CR-V is not perfect, though. Many found the new redesign to be a bit ungainly, garnering particular derision for the pinched rear side window. In what could be considered the most unfavourable comparison, more than one tester referred to this window as “Pontiac Aztek-like.” Our shortest reviewer also discovered that the front seats were a bit higher off the ground than the others, making entry into the CR-V a bit more of a challenge.
Still, the CR-V winning overall was a unanimous decision, as all five of us had it scored the highest. With a slight design refresh around the rear C-pillar, and maybe a bit more torque, the compact crossover CR-V would be darn near perfect.


Source;

Nissan Motor CEO says Datsun brand to return to Nissan

By Andjarsari Paramaditha

(Reuters) - Nissan Motor Co's revived Datsun brand will target increasing sales in Indonesia, India and Russia, the firm's chief executive told reporters on Tuesday.

Nissan plans to invest $400 million in Indonesia over the next two years, will double hiring by 2014 and triple its dealerships in Southeast Asia's largest economy to 90,000, CEO Carlos Ghosn said during a visit to Jakarta.

Nissan quit using the Datsun brand in 1981, but earlier this month a newspaper announced plans to revive the nameplate for cars and trucks for emerging markets. "It's a green car, affordable car, small displacement, high local content," Ghosn said of the Datsun. "It's going to be a generous car."

Nissan executives met Indonesian President Susilo Bambang Yudhoyono on Monday and said they would inject $400 million for plant expansions to double production by 2014.

Nissan appointed Kintaro Izumida as president director of PT Nissan Motor Indonesia (NMI) and PT Nissan Motor Distributor Indonesia, earlier this month, replacing Takayuki Kimura.

"The priority (for Nissan Motors in Indonesia) is for the Indonesian market," Ghosn said. "If there is any room for more capacity it will be located for the domestic (market) rather than for exports, although cost is competitive."

NMI had previously targeted sales of 60,000 units and sales growth of 7 percent, according to the company website, which also said it would open 70 dealerships by end of 2011.

NMI is the third best-selling brand in Indonesia and hopes to increase sales by launching a cheaper multipurpose vehicle (MPV) and city car suited specifically for its market.

The company's largest sales in Indonesia come from its popular family mini van Grand Livina, which accounts for 45 percent of sales. The city car lines, March and Juke, came second in line with 40 percent.

PT Indomobil Sukses Makmur, Nissan's authorised distributor in Indonesia, launched its crossover model, Nissan Juke in the first half of last year, and has sold 1,600 units per month since.

Nissan has been pushing rapidly into emerging markets, including a partnership with Ashok Leyland Ltd in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

Nissan and its French partner, Renault SA, are also close to announcing a deal to increase the alliance's stake in Russia's AvtoVAZ, the maker of Lada cars, to aid growth there.

A resurrection of Datsun would follow a growing trend to bring back heritage nameplates, including Toyota's 86, or "Hachi-roku" sports car, Chrysler's Dodge Dart and partner Fiat's 500.
(Reporting by Andjarsari Paramaditha, Editing by Michael Taylor and Jacqueline Wong)

Source
http://www.reuters.com/article/2012/03/20/nissan-indonesia-idUSL3E8EK1B920120320

Friday, March 2, 2012

2013 NISSAN Altima- Aerial View Teaser

Looks like they are really rounding out the sharper lines of previous generations.... I can't wait to see the finished product.

Tuesday, February 28, 2012

All-New 2013 Nissan Altima Unintentionally Revealed in Official Video

In a video celebrating the 30th anniversary of the Nissan Technical Center in Atsugi, the Japanese automaker accidentally showed a pre-production prototype of the 2013 Altima sedan without any camouflage.

The find was made by Mike Magrath from Insideline who was able to capture a screen shot of the car before Nissan pulled out the video replacing it with a revised version (3.44 minutes into the clip) that displays a covered up prototype of the Infiniti JX crossover in its place.

Source;
http://www.carscoop.blogspot.com/2012/02/all-new-2013-nissan-altima.html

Monday, January 9, 2012

2013 Nissan Pathfinder Concept: 2012 Detroit Auto Show

Just the Facts:
-Nissan's midsize Pathfinder SUV is shifting from a body-on-frame design to unitized construction for model year 2013.
-The Pathfinder Concept previews the production version that will reach U.S. dealers this fall.
-The 2013 Pathfinder gets a smaller V6 engine and continuously variable automatic transmission.

DETROIT — Nissan's midsize Pathfinder SUV is shifting from a body-on-frame design to unitized construction for model year 2013. And that's not the only major change on the fourth-generation Pathfinder that's due to reach U.S. dealers this fall and is previewed in the Pathfinder Concept that debuts here at the 2012 Detroit Auto Show.

To secure a 25-percent increase in combined city/highway fuel economy, while retaining the vehicle's towing capability, Nissan is reducing the weight of the 2013 Pathfinder and fitting it with a smaller-displacement V6 and a continuously variable automatic transmission.

The current 2012 Pathfinder, which shares its body-on-frame architecture with the much larger Nissan Armada, comes with a standard 4.0-liter V6 and five-speed automatic transmission. The EPA rates that combination at 15 mpg in city driving and 22 mpg on the highway.

The next-gen Pathfinder is likely to borrow heavily from the Murano, which has a 260-horsepower 3.5-liter V6 and a CVT, with EPA city/highway ratings of 18/23 mpg.

Nissan said the smaller V6 in the 2013 Pathfinder "maintains nearly the same horsepower as the previous generation's larger-displacement V6."

The Pathfinder Concept shows off the new exterior design cues that are expected to grace future Nissan trucks, but its interior won't be revealed until either the Chicago or New York auto show.

Nissan said the truck will have three rows of seats, with accommodations for seven passengers.

The automaker said the new Pathfinder will feature an "intuitive four-wheel-drive system," as well as "towing capacity competitive with leaders in the segment." The interior will have "excellent legroom in all three rows and ample cargo room behind the third row."

Inside Line says: Nissan says the 2013 Pathfinder is one of 20 new or redesigned products that it plans to bring to the U.S. market over the next two years.

Source;
http://www.insideline.com/nissan/pathfinder/2013/2013-nissan-pathfinder-concept-2012-detroit-auto-show.html

Saturday, January 7, 2012

Burlapp Find: 2013 Nissan Rogue?!?

I for one think that this would be a nice improvement over the existing Rogue, but then again I've always felt that the current Rogue doesn't stack up against the outgoing Nissan X-Trail (only available in Canada at the time, but is still sold abroad).

Source;
http://www.burlappcars.com/2012/01/2013-nissan-rogue.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+VinceBurlappCarPage+%28Vince+Burlapp+Car+Page%29

Tuesday, November 22, 2011

Leftlane News: Next Gen Nissan Altima Spyshots

By Andrew Ganz
Monday, Nov 21st, 2011 @ 3:08 pm
Nissan’s strong-selling Altima has been a hit for the Japanese automaker since its mid-1990s debut, but a fifth-generation model is just around the corner.

Our spy braved a torrential downpour to discover a a bright red Altima sedan covered in camouflage. But despite the presence of the camo, it’s not hard to make out the new Altima’s curves.
From the rear, we can easily see that the back fenders and the tail lamps will closely mirror the larger Maxima brother. Unlike the current car, which traces much of its design to the third-generation model, the new Altima will be much less angular.
Up front, a familial tie to the recently-released Nissan Versa is evident. But where the Versa is necessarily downmarket, the Altima gets a little more playful with complex designs to its headlamps and lower light package.
The black wheels on this car are likely painted such to distract from their appearance; a black wheel trim package seems an unlikely Altima option.
We don’t know what’s under this Altima’s hood, but rumors suggest that a 2.0-liter turbocharged four-cylinder will serve as motivation for most Altimas. The current 2.5-liter four is expected to be put out to pasture, but Nissan is expected to follow in the footsteps of Toyota by keeping a V6 option for range-topping models. Hyundai and General Motors have been slicing V6s from their midsize sedan lineups.
Putting the turbo four’s power to the front wheels will be a new CVT, which has been reengineered to deliver better fuel economy and a higher level of refinement.
A version of the 2.5-liter four is expected to show up alongside an electric motor for a homegrown hybrid inspired by the Infiniti M Hybrid. The last Altima Hybrid was a limited-market model built using Toyota’s hybrid technology and it was discontinued for the 2012 model year.
Look for the new Altima to debut at the New York International Auto Show in early April before going on sale by the end of the summer. The current Altima coupe will likely stay on for another year before being redesigned in an effort to become more emotional and evocative.


Source (with more pic's);

Tuesday, August 9, 2011

Honda says studying shift overseas to avoid yen effect

* Working under assumption of 80 yen to dollar over next 3 years

* Exports from Japan unsustainable at current dollar-yen rate -CFO

* Discussion of shifting output to continue until last minute -CFO

* Not optimistic that yen will weaken -CFO

* Honda move could put pressure on Toyota, Nissan (Adds details)

By Chang-Ran Kim, Asia autos correspondent



TOKYO, Aug 9 (Reuters) - Honda Motor Co is studying possible production bases overseas to replace export-bound car production in Japan that has been battered by a strong yen, a top executive said on Tuesday.





Japanese auto executives have repeatedly warned that the yen had strengthened beyond what domestic exporters could cope with, but Honda Chief Financial Officer Fumihiko Ike's comment was the first indication so far that any concrete steps are being considered to reduce output in Japan.




"We currently have a three-year plan under which we are assuming a rate of 80 yen to the dollar," Ike told a small group of reporters at Honda's headquarters in Tokyo.




"And under that assumption, the discussion to look for an alternative production base is inevitable."




Ike tempered his comments by stressing that jobs in Japan needed to be protected, and that the discussion would continue right up to the point when the board makes a formal decision, taking into account exchange rates at that time.




But he said he was not necessarily optimistic that the yen would weaken, and that Honda was bracing itself for further appreciation towards 70 yen to the dollar after Japan's solo intervention last week did little to stem the dollar's fall. The U.S. currency was fetching around 77.00 yen on Tuesday.




"Protecting Japanese manufacturing and building cars here is becoming more and more difficult," Ike said. "We can keep the technology here, but if we were to build cars in Japan, they may be good (quality) products but they would be too expensive. And an expensive product is not necessarily a good product."




EXPORT EXPOSURE

Among Japan's top automakers, third-ranked Honda is the least exposed to excessive domestic production, exporting just 30 percent of its Japan-made cars last year. Toyota Motor Corp exported 53 percent, while Nissan Motor Co shipped 59 percent.




All three automakers have a basic strategy of creating a natural hedge against currency swings by producing as many cars as they can where they are sold. But for smaller markets where demand is insufficient to build a factory, production has been concentrated in Japan.




"At these exchange rates we lose competitiveness on these exports, and that leads to a fall in sales, triggering a vicious cycle," Ike said. "And when that happens, the natural consequence is for that production (in Japan) to disappear."




Ike said Honda had already gone down that path with motorcycles, expanding production in India, Vietnam and Indonesia. Honda imports many motorcycles into Japan from Thailand and China.




If Honda takes a similar step with cars, it could put pressure on rivals Toyota and Nissan to do the same and lead to a hollowing out of Japanese manufacturing, one of the main drivers of the country's economy.




Toyota and Nissan have been more vocal than Honda about protecting domestic production, with Toyota pledging 3 million vehicles a year of output in Japan and Nissan pledging 1 million.




Nissan said this week it plans to boost its sales in the shrinking Japanese market to keep the 1 million annual production target as it shifts more export-bound output overseas.




"Car makers are trying hard to cut costs to absorb the currency impact, but there's a limit to the speed and scope of what they can achieve," said Credit Suisse auto analyst Issei Takahashi.




"Even if they build a lot in Japan, if they lose money by doing so they won't be able to protect jobs. I think it's inevitable that some production shifts overseas." (Editing by Edmund Klamann)




Source;




Related Posts Plugin for WordPress, Blogger...